Defined by TapInfluence, influencer marketing is a type of marketing that focuses on using keyleaders to drive your brand’s message to the larger market. Ratherthan send promotional content directly to consumers with traditional digitalmarketing tactics, such as email marketing and display ads, influencermarketing relies on outside individuals known as influencers todeliver a message.
Influencers are individuals with moderate to large fan followings on top socialmedia and content marketing platforms including Twitter, Instagram, Pinterest,and YouTube. In addition, many of these influencers operate and maintain a blog.
When a brand decides to use influencer marketing as part of their promotionalstrategy, they must target, connect with, and properly compensate influencers.Often, influencers will create sponsored content featuring the brand andproduct/service to share on their respective social media channels and blog.
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