Martech Interview with Steve Wharton on Digital Advertising
Co-Founder and VP of Strategic Partnership, OnePortal – Steve Wharton talks in interview with martech on digital advertising & the importance of data in today’s digital advertising industry and how OnePortal is contributing to the Adtech industry. As technologies advanced, the amount of data collected has allowed for targeting and audience segmentation that drives a massive eCommerce economy powered by digital advertising.
As technologies advanced, the amount of data collected has allowed for targeting and audience segmentation that drives a massive eCommerce economy powered by digital advertising. A machine learning algorithm is only as good as the data used to train it. Having a human provide a supervised learning environment ensures the highest level of results are being achieved.
About Steve Wharton – Steve Wharton is Co-founder and VP of Strategic Partnerships at OnePortal, a growth marketing platform that combines digital advertising with human expertise. The multi-channel solution leverages proprietary technology to make it easy for companies to expand their presence on the open web. It provides access to premium inventory, with advanced audience targeting capabilities, operating as a flexible extension of your team and partners with clients to deliver results. Steve is an AdTech industry veteran with more than fifteen years of industry experience.
About OnePortal – OnePortal, is a digital advertising application that combines real-time bidding with human expertise. They help companies take their digital advertising beyond search and other social media platforms. Their multi-channel solution leverages proprietary technology to make it easier for companies to expand their presence on the Open Internet.
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