Content marketing is a strategic marketing technique that focuses on developing and delivering useful, relevant, and consistent content to attract and maintain a specific audience — and, eventually, to generate profitable customer action. It is a continuous process that is best integrated into your whole marketing plan, and it prioritizes owning media rather than renting it. Content marketing may be used to achieve a variety of business goals, including lead generation, brand exposure, driving website traffic, increasing engagement, establishing connections between customers and prospects, and more.
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