Advertising on Spotify as marketing strategy
Audio ads with a maximum length of 30 seconds played between songs, with a brand image alongside is a classic Spotify ad. Video Takeovers allows the user to watch your 30-second long video Advertising on Spotify in exchange for 30 minutes of ad-free listening. Display ads are the ads that show banners at the bottom of your desktop/web interface. These are also shown when the user re-opens the app after a time.
New Form of Storytelling: Digital channels are changing and a marketer needs to stay ahead of the trend to create a successful customer base. Storytelling is a new way of attracting your customer to your brand. It helps your brand to tell their story regarding their service or a product in a more captivating way.
What does this mean for brands?
Spotify Advertising Is a trend in the market because it’s new and reliable. It can help you reach your audience without much competition. It is very different from traditional advertising platforms as it is the only one that allows audio ads. It gives the advantage to reach your target audience even while they are working. It campaigns looking at the multitasking barrier.
Ready to Invest in Spotify?
This is the era of digital marketing, it is more important for brands to connect on a more personal level with their audience and engage with them. Spotify seems like a perfect platform to do this! If you are having some other queries in your mind, look at Pepsi advertisements on Spotify and look at the stats of how the brand succeeded after advertising on Spotify. The Martech arena is changing & so is your consumer. Think twice before investing in a campaign. Pick the best option available in the market suited to your needs.
For more such updates, check Out recent Martech Cube blogs.
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