Introduction

For a market so vast and a product so unique, the process used to provide an end-to-end sales and marketing system for real estate should follow demands not only to be structured but also to be aligned with the defined targets the developer is looking for. Real estate is a product lasting for decades and has attributes beyond finance. Hence, before applying the process of sales into action, Bellwether lays the groundwork for a step-by-step princess that leads to the most attractive results. The framework starts with understanding the market with micro-market analysis, proceeds with project benchmarking, followed by defining the target group, then pinpointing the specific audience by defining the customer and ending with the value proportion.