Branding for Your Mobile Videos
Rebecca Wikman sheds light on mobile videos as a part of communication. The use of videos as a key form of brand communication has skyrocketed in recent years and is showing no signs of slowing down. In fact, a whopping 81% of companies use video as a marketing tool, a 20% increase from last year. More than 70% of B2B marketers feel that video positively impacts their ROI, while 97% of marketers believe video has helped customers gain a better understanding of their products and services. Here are few best ways that you can infuse your mobile videos with memorable branding to stand out from the competition.
However, with so many videos available on mobile devices, it can be hard to rise above all of the noise to capture viewers’ attention. The task can seem overwhelming to brands, with many questioning if it is even possible to stand out in less than 15 seconds. The good news is that it is definitely possible! The key? Consistent, impactful mobile videos branding. If you can successfully and accurately communicate your brand identity to viewers, they will take notice and remember you.
Take the Time to Select the Perfect Logo – Would a Starbucks ad be as iconic without their double-tailed mermaid, or would a Nike commercial be as impactful without their signature swoop? Forget about it. Logos trigger immediate recognition and engagement with viewers and are a crucial tool for mobile videos’ condensed length. Our brains process images 60,000 times faster than words, so logos are more likely to be retained as a main takeaway for viewers. Display your logo prominently in videos for maximum exposure and retention. Apple does a great job of this in their popular MacBook Air advertisement.
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